Berkley Frittside 7 2.5" – Lone Ranger

The Flat-Sided Crankbait That Changed the Game

Designed in collaboration with legendary walleye pro David Fritts, the Berkley Frittside 7 in Lone Ranger is a flat-sided crankbait built for the moments when fish want something different. The flat body produces a tighter, more subtle wobble than round-bodied cranks — a presentation that absolutely shines in cold water, post-cold-front conditions, and clear water situations where finesse wins. At 2.5" and in the striking Lone Ranger colour, this is a bait that gets noticed and gets eaten.

Flat-Sided Action — Why It Works

• Flat body design produces a tight, high-frequency wobble that differs from traditional round-bodied crankbaits
• Subtle, refined action triggers strikes from pressured, finicky, and cold-water fish that ignore conventional cranks
• Exceptional in cold water when fish are lethargic and need a slower, more deliberate presentation
• Deflects naturally off rocks and hard bottom to generate erratic, strike-triggering movement

Why Lone Ranger?

• Bold, high-contrast colour pattern with strong visual appeal in a variety of water conditions
• Stands out in stained and off-colour water where visibility and contrast drive strikes
• A proven fish-catching colour that has earned its reputation on walleye, bass, and pike across North American fisheries
• Unique enough to show fish something they haven't seen — especially on pressured lakes and rivers

Frittside Performance

• 2.5" profile matches common forage and is the ideal size for walleye, bass, and perch
• Dives to its target depth quickly and tracks true through the entire retrieve
• Casts long and accurately for covering water and reaching fish holding on structure
• Sharp Berkley treble hooks for solid hook sets on both aggressive and subtle strikes

Versatile Applications

• Deadly for trolling and casting over walleye structure — points, humps, and weed edges
• Excels in rivers and current where flat-sided cranks have a legendary reputation
• Effective in clear to lightly stained water where action subtlety matters
• A go-to cold water crankbait from ice-out through late fall

Target Species

• Walleye, largemouth and smallmouth bass, pike, and perch

When the standard crankbaits aren't getting it done, tie on the Berkley Frittside 7 in Lone Ranger and give the fish something they can't walk away from. Sometimes all it takes is the right action — and the right colour.